Look beyond Google Analytics and Hotjar

Hotjar and Google Analytics are great tools to observe what activities users perform on you website or app. In order to gain deeper insights into their motivations, however, usability testing is required. See how real users experience your website, app or prototype and improve the UX to obtain better results. 

Together with more than 2000 Dutch testers in our database, we help you to enhance the usability of your website, app or prototype. 

  • See how users experience your website, app or prototype from their own homes
  • Identify obstacles users encounter
  • Optimize the User Experience and improve online results

A/B Usability Testing.


Support available.


Usability Test Templates.


Testers available.

1 - Website, apps or prototypes

First, you choose whether you want to test a website, app or prototype. Our testers can test websites or apps that have been launched already, but also alpha and beta versions / prototypes. 

Depending on the design stage you are in, some types of usability tests are better suited. You can read more about it in this article: When should I test the usability of my website, app or prototype?

We support the following prototyping tools: 

2 - Work with our testers or recruit your own

Recruiting respondents and taking care of the incentives can be a time-consuming task. If you choose to work with our testers, we will take care of this for you. 

You can filter through our database by using socio- and demographic criteria. For example:

  • Gender

  • Yearly income 

  • Country

  • Level of Education

  • Experience with IT

Prefer to work with your own testers? Not a bother. In that case, you can use our platform to invite your own testters. More information about the different options can be found here.

3 - Create your usability test

Use one of our usability test templates or create your own test by using our editor. You can add:

  • Tasks
    • Five Second Test
    • Tasks to be perfomed on a website, app or prototype
  • Ratings
    • Scale of 1 -5 or 1 - 10
    • Likert Scale
  • Questionnaires
    • Create your own
    • Net Promoter Score (NPS)
    • System Usability Scale (SUS)

4 - Identify areas for improvements

Watch the usability test videos and see your website, app or prototype through the eyes of real users. By doing so, you are guaranteed to identify areas for improvement. 

Our UX-researchers are available to help you analyse the usability test videos. We can assist you with:

  • Setting up the usability test
  • Recruiting respondents that fit your target persona
  • Identifying areas of improvements
  • Deliver usability test reports

It's time to change the game

Usability testing is here to stay, maar de tijd dat je een usability lab moet afhuren en eindeloos bezig bent werven van testers is voorbij.